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Best email marketing tool for small business (2024)

You take a lot of responsibilities when you run a small business. You manage business, marketing, client service, and all of the responsibilities in between. However, email marketing is the most effective tactic for maintaining client connections and increasing revenue in the modern digital era.

The difficulty? It might be difficult to decide which best email marketing tool for small business How can you choose the one that would strengthen your brand without going over budget when there are so many possibilities available with different features and pricing ranges?

With a focus on small company needs, this thorough guide sorts through the competition to present the leading options and best email marketing tool for small business We’ll examine their key features, cost policies, and distinctive advantages in order to assist you in making a choice that will accelerate your development.

Choosing the Best Email Marketing Tool for Your Small Business in 2024

Selecting the ideal email marketing tool for small business in 2024 is like discovering your perfect match in the marketing world. It should be simple to use, full of features that support your objectives, and reasonably priced. Fear not—we’ll assist you in sorting through the choices and locating the ideal fit to increase the success of your small business!

Table of Content

  1. Mailchimp
  2. MailerLite
  3. Constant Contact
  4. GetResponse
  5. AWeber
  6. ActiveCampaign
  7. Campaign Monitor
  8. Drip
  9. Klaviyo
  10. Moosend
  11. SendinBlue
  12. Mailjet
  13. HubSpot Email Marketing
  14. Benchmark Email

1. Mailchimp

Mailchimp is a best email marketing tool for small business. it provide three types of tools (Email Marketing, websites, Transactional Email). It is a well-liked option for new users because of its user-friendly layout and substantial free plan.

best email marketing tool for small business

Types of plan they offer

  1. Email Marketing
  2. Websites
  3. Transactional Email

1. Email Marketing

Pricing
  • Free plan limits start with 10,000 emails and 500 contacts
  • Paid plan starts at $10 per month with increasable extra features
Additional Features

Spend less to grow more with 50% off for 12 months, even if you change Premium or Essentials plans. Cancel or downgrade to a basic Free plan at any time.

  • Generative AI features
  • Advanced segmentation & reporting
  • Enhanced automation
  • Custom-coded email templates
  • Data-driven optimization tools
  • Personalized onboarding

2. Websites

Pricing
                                        Core

For teams who need to personalize their website with a custom domain, all with 24/7 support.

                                      $10/mo
                                          Free

For businesses who need a basic website with a Mailchimp-branded domain.

                                         $0/mo
Additional features
Additional features
  • Website with Unlimited Pages
  • 24/7 email and chat support
  • 3 Additional seats
  • Website with Unlimited Pages
  • 24/7 Email support for the first 30 days
  • No Additional seats

3. Transactional email

Pricing
TOTAL BLOCKS
EMAILS PER MONTH
PRICE PER BLOCK
1 to 20 blocks
1 to 500k emails
$20/block
21 to 40 blocks
500k to 1M emails
$18/block
41 to 80 blocks
1M to 2M emails
$16/block
81 to 120 blocks
2M to 3M emails
$14/block
121 to 160 blocks
3M to 4M emails
$12/block
161+ blocks
4M+ emails
$10/block

Transactional email designed for developers

Free Trial

New transactional email users can get up to 500 free emails sent to their verified domain. Restrictions apply.

Pros & Cons

  • Easy to use - drag-and-drop email builder, intuitive interface.

  • Free plan for starting out.

  • Robust automation features.

  • Integrations with popular CRM and e-commerce platforms.

  • Limited free plan features.

  • Higher pricing for advanced features compared to some competitors.

Functionalities

  • Email creation and scheduling.
  • List segmentation and targeting.
  • Landing page creation.
  • Marketing automation.
  • Reporting and analytics.

Click here to go to  Mailcheap

2. MailerLite

Tight on budget? MailerLite saves the day! This budget-friendly best email marketing tool for small business with a user-friendly interface and drag-and-drop builder empowers you to create impactful emails without breaking the bank. Let’s see if Mailer Lite is your email marketing champion.

Types of plan they offer

There are 3 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Free
  2. Growing Business
  3. Advance

1. Free

Pricing

$0/mo 

For up to1,000subscribers

Additional Features
  • 12,000 monthly emails
  • 1 seats
  • Unlimited Audiences 

2. Growing Business

Pricing

$9.00/mo 

$108.00 billed yearlyfor up to500subscribers
Additional Features
  • Unlimited monthly emails
  • 3 seats
  • Custom user permissions 
  • Unlimited Audience

3. Advance

Pricing

$18.00/mo 

$216.00 billed yearly for up to500subscribers
Advance Features
  • Unlimited monthly emails
  • Unlimited seats
  • Custom user permissions 
  • Unlimited Audience
  • 15% off Google Workspace

Pros & Cons

  • Extremely affordable, especially for growing businesses.

  • User-friendly interface with drag-and-drop email builder.

  • Excellent customer support.

  • Limited automation features compared to some competitors.

  • Fewer integrations with third-party platforms.

Functionalities

  1. Email creation and scheduling.
  2. Landing page creation.
  3. Subscriber forms.
  4. Basic marketing automation.
  5. Reporting and analytics.
  6. Website pop-ups and embedded forms.

3. Constant Contact

Well-known for its outstanding customer service and simple layout, Constant Contact is a best email marketing tool for small business. For those just starting out in the field of email marketing for small businesses, this makes it an excellent options. It includes a number of tools to help you create polished campaigns, efficiently manage connections, and monitor outcomes—all while lending a helpful hand when you need it.

Choosing the best email marketing tool for your small business can be tough. This chart compares pricing plans from Mailchimp, Constant Contact, and GetResponse to help you decide. All 3 platforms offer free plans, but pricing increases with more features and contacts.

Types of plan they offer

There are 3 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Lite
  2. Standard
  3. Premium

1. Lite

Pricing

$12/mo 

Start marketing today with award-winning email and social tools. Price based on number of contacts

Additional Features
  • 1 user
  • 1 GB storage
  • 10x your number of contacts
  • Self-service, live chat & phone

2. Standard

Pricing

$35.00/mo 

Elevate your marketing to acquire more customers and foster customer engagement with effective marketing tools.

Additional Features
  • 3 users
  • 10 GB storage
  • 12x your number of contacts
  • Self-service, live chat & phone

3. Advance

Pricing

$80.00/mo 

Amplify your reach and maximize your growth with our most powerful tools for automation, segmentation, and more.

Advance Features
  • Unlimited Users
  • 25 GB storage
  • 24x your number of contacts
  • Self-service, live chat & phone

Pros & Cons

  • Excellent customer support via phone, email, and live chat.

  • User-friendly interface with drag-and-drop email builder.

  • Large library of email templates.

  • Built-in event management tools.

  • Limited automation features in lower-tier plans.

  • Pricing can be less competitive for larger contact lists.

Functionalities

  1. Email creation and scheduling.
  2. List segmentation and targeting.
  3. Landing page creation.
  4. Basic marketing automation.
  5. Event management tools.
  6. Reporting and analytics.

4. Get Response

GetResponse provides webinar hosting and marketing automation in addition to best email marketing tool for small business. Create eye-catching emails, use automated processes to nurture prospects, and run live webinars all from one location. Get Response helps you to effectively engage with your audience by optimizing your marketing efforts.

GetResponse is an all-in-one marketing platform offering email marketing, marketing automation, and webinar hosting functionalities. It can be a good option for small businesses considering its free plan and paid plans starting at $15 per month. Explore GetResponse to see if it fits your needs for the "best email marketing tool for small business".

Types of plan they offer

There are 4 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Email Marketing
  2. Marketing Automation
  3. E-commerce Marketing
  4. Get Response Max

1. Email Marketing

Pricing

$15.06/mo 

Grow with AI-powered email marketing & list building tools, featuring unlimited sends.

Additional Features
  • Unlimited newsletters
  • Autoresponders
  • Websites & landing pages
  • Email & landing page templates

2. Marketing Automation

Pricing

$48.05/mo 

Automatically engage and convert your contacts with email marketing automation.

Additional Features
  • Marketing automation
  • Event-based workflows
  • Webinars
  • Advanced segmentation

3. E-commerce Marketing

Pricing

$97.06/mo 

Enhanced ecommerce integrations and tools to drive sales and customer satisfaction.

Pros & Cons

3. Get Response Max

Pricing

$1099.00/mo 

Enterprise-grade offer with advanced email and marketing automation to maximize revenue.

Advance Features
  • Top support & onboarding
  • Dedicated IP
  • SMS marketing
  • AI recommendations
  • Comprehensive marketing automation features.

  • Built-in webinar hosting capabilities.

  • Landing page creation tools.

  • Free plan has significant limitations.

  • Interface can be overwhelming for beginners.

Functionalities

  1. Email creation and scheduling.
  2. List segmentation and targeting.
  3. Landing page creation.
  4. Advanced marketing automation.
  5. Webinar hosting.
  6. Reporting and analytics.

5. AWeber

AWeber is an easy-to-use platform including a drag-and-drop email builder. You can target your audience and receive results with the aid of strong segmentation and automation options. This is why AWeber is unique:

Types of plan they offer

There are 4 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Lite
  2. Free
  3. Plus
  4. Unlimited

1. Free

Pricing

$0/mo 

Our user-friendly tools and tutorials make building an audience fast and easy. Whether you’re creating a simple email newsletter or building an entire digital business, AWeber is the perfect place to leverage the power of email.

Additional Features
  • Up to 500 subscribers

  • 1 Email list

  • 1 Landing page

  • 1 Email automation

2. Lite

Pricing

$12.50/mo 

The tools every creator needs to build their audience, run an online course, and sell products online. Create landing pages, automate your sales funnel, and sell directly through email. Let’s level up your side hustle.

Additional Features
  • Unlimited subscribers,
    additional subscriber fees apply

  • 1 Email list

  • 3 Landing pages

  • 3 Email automations

3. Plus

Pricing

$20.00/mo 

Unlimited automations and landing pages, advanced subscriber and message insights, and priority 24/7 support from our team of experts are the best email marketing tool for small business that help you to grow it. Start today and see the results for yourself.

Advance Features
  • Unlimited subscribers,
    additional subscriber fees apply

  • Unlimited email lists

  • Unlimited landing pages

  • Unlimited email automations

4. Unlimited

Pricing

$899.00/mo 

Have over 100,000 subscribers? Our fixed-price plan includes everything in our Plus plan. Perfect for scaling your business to new heights.

Advance Features
  • Unlimited subscribers,
    single fixed price

  • Unlimited email lists

  • Unlimited landing pages

  • Unlimited email automations

Pros & Cons

  • Excellent deliverability rates.

  • User-friendly interface with drag-and-drop email builder.

  • Strong focus on list segmentation and targeting.

  • Pricing scales based on subscriber list size, which can get expensive for larger businesses.

  • Limited marketing automation features compared to some competitors.

Functionalities

  1. Email creation and scheduling.
  2. List segmentation and targeting.
  3. Landing page creation.
  4. Basic marketing automation.
  5. Reporting and analytics.

6. Active Campaign

Active Campaign isn’t only about making emails. Rather it’s best email marketing tool for small business with the help of marketing automation, you can create focused campaigns, nurture leads with customized sequences, and segment your audience for communication that is entirely concentrated. With the help of this automated ability, your email marketing goes beyond simple blasts to purposeful journeys that provide tangible outcomes.

ActiveCampaign highlights its pricing plans, catering to businesses of various sizes. This email marketing tool offers features like marketing automation, CRM, and transactional emails, but pricing starts at $29 per month. Consider ActiveCampaign if advanced features are important in your search for the "best email marketing tool for small business".

Types of plan they offer

There are 4 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Marketing
  2. Sales
  3. Bundles
  4. Transactional Emails

1. Marketing

Pricing

$29.00/mo 

For solopreneurs who need their marketing to run effortlessly
Additional Features
  • Email Marketing & Marketing Automation
  • Personalized Chat & Email Support
  • Inline Forms
  • Site & Event Tracking

2. Sales

Pricing

$49.00/mo 

For small teams focused on crafting excellent experiences across the customer lifecycle
Additional Features
  • Landing Pages
  • Facebook Custom Audiences & Lead Ads
  • Facebook Lead Ads
  • Lead Scoring
  •  

3. Bundles

Pricing

$149.00/mo 

For teams that want to experiment and optimize their marketing efforts
Advance Features
  • Predictive Sending AI
  • Split Automations
  • Salesforce Integration
  • Microsoft Dynamics 365 Integration

4. Transactional Emails

Pricing

$259.00/mo 

For growing teams in larger orgs looking to personalize their marketing at scale
Advance Features
  • Predictive Sending AI
  • Split Automation
  • Salesforce Integration
  • Microsoft Dynamics 365 Integration
  •  

Pros & Cons

  • Most advanced marketing automation features on this list.

  • Excellent sales automation and CRM functionalities.

  • Strong customer support.

  • Higher pricing compared to some competitors.

  • Steeper learning curve due to advanced features.

Functionalities

  1. Email creation and scheduling.
  2. List segmentation and targeting.
  3. Landing page creation.
  4. Advanced marketing automation with conditional logic.
  5. CRM integration.
  6. Reporting and analytics.

7. Campaign Monitor

Campaign Monitor is an enterprise-grade email marketing platform built for maximum impact. It excels at deliverability, personalization, and insightful reporting, empowering you to craft targeted campaigns that drive real business results.

Types of plan they offer

There are 3 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Lite
  2. Essentials
  3. Premier

1. Lite

Pricing

$11.00/mo 

Get started quickly with our core features.

Additional Features
  • Email 25,00
  • Unlimited Users
  • User roles & permissions
  • Two Factor Authentication

2. Essentials

Pricing

$19.00/mo 

Unlimited emails for the frequent sender.

Additional Features
  • Unlimited Users 
  • Unlimited Emails
  • User rules & Permissions
  • Two Factor Authentication

3. Premier

Pricing

$149.00/mo 

Advanced segmentation plus premier support.

Advance Features
  • Unlimited Users 
  • Unlimited Emails
  • User rules & Permissions
  • Two Factor Authentication

Pros & Cons

  • Excellent deliverability rates.

  • Powerful reporting and analytics tools.

  • Advanced features for large-scale email marketing campaigns.

  • Not suitable for small businesses due to higher pricing and complex setup.

  • Limited customer support for lower-tier plans (if offered).

Functionalities

  1. Email creation and scheduling.
  2. Advanced list segmentation and targeting.
  3. Landing page creation.
  4. Marketing automation features.
  5. Comprehensive reporting and analytics.

8. Drip

Drip simplifies best email marketing tool for small business. It integrates with popular platforms, analyzes customer behavior, and lets you send targeted emails based on purchases, abandoned carts, and more. Drip’s automation features let you create personalized email sequences triggered by customer actions, boosting sales and engagement.

Drip showcases its pricing plans designed for e-commerce businesses. This email marketing platform integrates with popular platforms like Shopify and focuses on features that boost sales based on purchase behavior. Consider Drip if you run an online store and are searching for the "best email marketing tool for small business".

Types of plan they offer

There are 3 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Basic
  2. Premier
  3. Extreme

1.Basic

Pricing

$39.00/mo 

Get started quickly with our core features.

Additional Features
  • 1-2,500 people
  • Unlimited email sends
  • Onsite campaigns
  • Email support

2.Premier

Pricing

$1899.00/mo 

Unlimited emails for the frequent sender.

Additional Features
  • 165,001-170,000 people
  • 2,040,000 email sends
  • Onsite campaigns
  • Chat and email support

3.Extreme

Pricing

Go to Chat?

Advanced segmentation plus premier support.

Advance Features
  • Custom number of people
  • 120,000,000 email sends
  • Onsite campaigns
  • Chat and email support

Pros & Cons

  • Powerful e-commerce integrations with major platforms like Shopify.

  • Tailored features for automated email marketing campaigns based on purchase behavior.

  • User-friendly interface with a focus on visual workflows.

  • Limited functionality outside of e-commerce marketing.

  • Less suitable for businesses without online stores.

Functionalities

  1. Email creation and scheduling.
  2. Customer segmentation based on purchase behavior.
  3. Automated abandoned cart emails and win-back campaigns.
  4. Product recommendations and upsell workflows.
  5. Reporting and analytics focused on e-commerce metrics.

9. Klaviyo

With its ability to link with well-known platforms and use consumer behavior data to generate customized email campaigns, Klaviyo is a formidable force in best email marketing tool for small business. Consider delivering win-back emails, customized product recommendations, and reminders for abandoned carts. Online retailers may increase sales, engagement, and loyalty by automating marketing using Klaviyo.

This pricing table shows Klaviyo's plans, including a free tier with limitations. Klaviyo is an e-commerce focused email marketing tool with integrations for platforms like Shopify. Explore Klaviyo if you have an online store and are looking for the "best email marketing tool for small business"

Types of plan they offer

There are 2 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Free
  2. Basic
  3. Premier

1.Free

Pricing

$0.00/mo 

Perfect for getting started and trying out the Klaviyo customer platform.

Additional Features
  • Active profile limit exceeded
  • Starting at 500 monthly email sends
  • 150 free monthly SMS/MMS credits
  • Includes applicable SMS carrier fees

2.Basic

Pricing

$45.00/mo 

Take the next step in your email marketing with a simple solution that personalizes at scale.

Additional Features
  • 1,001 – 1,500 active profiles
  • Starting at 15,000 monthly email sends
  • Mobile push notifications
  • 150 free monthly SMS/MMS credits

3.Premier

Pricing

$60.00/mo

Make your marketing go even further by reaching customers through both email and SMS.

Advance Features
  • 1,001 – 1,500 active profiles
  • Starting at 15,000 monthly email sends
  • Mobile push notifications
  • Includes applicable SMS carrier fees

Pros & Cons

  • Robust omnichannel marketing capabilities (email, SMS, push notifications).

  • Powerful customer segmentation based on behavior and preferences.

  • Pre-built integrations with popular e-commerce platforms.

  • Steeper learning curve due to advanced features.

  • Can be expensive for businesses with very large contact lists.

Functionalities

  1. Email creation and scheduling.
  2. Advanced customer segmentation with rich data insights.
  3. Automated email workflows based on customer behavior.
  4. SMS marketing and push notification campaigns.
  5. Comprehensive reporting and analytics for omnichannel marketing.

10. Moosend

Small businesses will find Moosend to be an affordable email marketing tool. For novices, it provides an unlimited email plan with a free plan that supports up to 1,000 subscribers. Paid plans expand with your business by include tools like landing pages, analytics, and automation.

Types of plan they offer

There are 3 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Free Trial
  2. Pro
  3. Enterprice

1.Free Trial

Pricing

$0.00/mo 

Perfect for getting started and trying out the Moosend customer platform.

Additional Features
  • 1x Automation Workflow
  • 1x Landing Page
  • 1x Subscription Form
  •  SMTP Server

2.Basic

Pricing

$9.00/mo 

Take the next step in your email marketing with a simple solution that personalizes at scale.

Additional Features

3.Premier

  • Landing Pages
  • Subscription Forms
  • SMTP Server
  • Account Manager
Pricing

Get Quiet

Make your marketing go even further by reaching customers through both email and SMS.

Advance Features
  • SSO & SAML
  • Dedicated IP
  • Audience Discovery
  • File Attachments

Pros & Cons For Moosend

  • Very affordable pricing, especially for the free plan.

  • User-friendly interface with drag-and- drop email builder.

  • Integrates with popular CRM and marketing automation platforms.

  • Limited advanced marketing automation features compared to some competitors.

  • Free plan has limitations on sending frequency.

Functionalities

  1. Email creation and scheduling.
  2. List segmentation and targeting.
  3. Landing page creation.
  4. Basic marketing automation features.
  5. Reporting and analytics.

11. SendinBlue

Beyond email, Sendin Blue is a best email marketing tool for small business. All under one roof: use automation, manage client connections with the integrated CRM, create eye-catching emails, and even use SMS marketing to interact with your audience. With Sendin Blue, you can increase your company’s growth and efficiency in your marketing initiatives.

Types of plan they offer

There are 4 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Free 
  2. Starter
  3. Bussiness
  4. Enterprice

1.Free

Pricing

$0.00/mo 

Perfect for getting started and trying out the customer platform.

Additional Features
  • Drag & drop editor
  • Transactional emails
  • SMS & WhatsApp campaigns

2.Starter

Pricing

$9.00/mo 

Take the next step in your email marketing with a simple solution that personalizes at scale.

Additional Features
  • No daily sending limit
  • No Brevo logo (add-on)
  • Basic reporting & analytics
  • 24/7 email support

3.Pro

Pricing

$18.00/mo

Make your marketing go even further by reaching customers through both email and SMS.

Advance Features
  • Marketing automation
  • Predictive sendingAI
  • Multi-user access
  • Landing pages

4. Enterprice

Pricing

Custom Price

Tailored solutions to fit your needs
Advance Features
  • Exclusive features
  • Tailored onboarding
  • Personalized support
  • Enterprise-grade security

Pros & Cons For Sendin Blue

  • Free plan with a decent sending limit.

  • Comprehensive email marketing and marketing automation features.

  • Built-in CRM for managing customer relationships.

  • Free plan has limitations on daily sending volume.

  • Interface can be cluttered for users who only need basic email marketing.

Functionalities

  1. Email creation and scheduling.
  2. List segmentation and targeting.
  3. Landing page creation.
  4. Marketing automation workflows.
  5. CRM for contact management and sales pipelines.
  6. Reporting and analytics.

12. Mailjet

With a range of capabilities from basic to complex, Mailjet is an email marketing platform that caters to organizations of all sizes and is renowned for its high deliverability rates. While their subscription plans grow with your demands, their free plan allows you to give it a try. All while guaranteeing excellent deliverability, send targeted ads, use automation to tailor the client journey, and get insights through reporting and analytics.

SendinBlue offers a free plan with limitations and paid plans starting at $25 per month. This all-in-one marketing platform includes features like email marketing, marketing automation, and CRM. Consider SendinBlue if you are a small business searching for a comprehensive email marketing solution among "best email marketing tools".

Types of plan they offer

There are 4 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Free 
  2. Essensial
  3. Premium
  4. Custom

1.Free

Pricing

$0.00/mo 

6,000 emails/month

200 emails per day

Additional Features
  • 1500 Contacts
  • APIs, SMTP Relay, Webhooks
  • Advanced Email Editor
 

2.Essential

Pricing

$35.00/mo 

50,000 emails/month included

No daily sending limit

Additional Features
  • All Free plan features, plus:
  • Unlimited contacts
  • Online customer support
 

3.Primium

Pricing

$425.00/mo

Make your marketing go even further by reaching customers through both email and SMS.

Advance Features
  • Marketing automation
  • Predictive sendingAI
  • Multi-user access
  • Landing pages

4. Enterprice

Pricing

Custom Price

Tailored solutions to fit your needs
Advance Features
  • Dedicated IP Strategy
  • IP Performance Monitoring and Management
  • Blocklist Monitoring
  • Deliverability Reports

Pros & Cons For Sendin Blue

  • Excellent deliverability rates.

  • Powerful API for developers and custom integrations.

  • Advanced features for personalization and segmentation.

  • Interface can be complex for beginners.

  • Free plan has limitations and may not be suitable for growing businesses.

Functionalities

  1. Email creation and scheduling.
  2. Advanced list segmentation with custom filters.
  3. Landing page creation.
  4. Marketing automation workflows.
  5. Comprehensive reporting and analytics with ESP (Email Service Provider) insights.

13. HubSpot Email Marketing

HubSpot Email Marketing offers a free plan ideal for budget-conscious businesses. Craft beautiful emails, segment your audience, and nurture leads with targeted campaigns – all for free. HubSpot scales with you, seamlessly integrating with the broader CRM and marketing suite as your business grows.

Mailjet highlights its pricing plans, catering to businesses of various sizes. This email marketing platform offers features like advanced segmentation, transactional emails, and a pay-as-you-go option. Consider Mailjet if advanced features and flexibility are important in your search for the "best email marketing tool for small business".

Types of plan they offer

There are 2 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Enterprice
  2. Professional

1.Enterprice

Pricing

$800.00/mo 

Comprehensive marketing software for automation, reporting, and campaigns
Additional Features
  • Social media
  • Dynamic personalization
  • Teams
  • Omni-channel marketing automati

2. Professional

Pricing

$3600.00/mo 

Our most powerful marketing automation software for advanced control and flexibility
Additional Features
  • Custom objects
  • Customer journey analytics
  • Organize teams
  • Custom events

Pros & Cons For Sendin Blue

  • Free plan with decent limitations for basic email marketing needs.

  • Seamless integration with other HubSpot CRM and marketing tools (paid plans).

  • User-friendly interface with drag-and-drop email builder.

  • Limited features compared to dedicated email marketing platforms (free plan).

  • Higher pricing for advanced features requires investment in the broader HubSpot Marketing Hub.

Functionalities

  1. Email creation and scheduling.
  2. Basic list segmentation and targeting.
  3. Landing page creation (paid plans).
  4. Limited marketing automation functionalities (paid plans).
  5. Basic reporting and analytics.

14. Benchmark Email

Benchmark Email focuses on who are new to email marketing. It’s best Email Marketing tool for small business. You may test things out before you buy with its free plan (up to 2,000 users), and its premium plans are reasonably priced.

This pricing table shows HubSpot Email Marketing plans, including a free tier with limitations. It integrates with other HubSpot marketing and CRM tools (paid plans). Explore HubSpot Email Marketing if you use HubSpot and are looking for an integrated solution in your search for the "best email marketing tool for small business"

Types of plan they offer

There are 3 types of plans they offer listed below and we explain one of each plane in detail one by one:

  1. Free
  2. Pro
  3. Enterprice

1.Free

Pricing

$0.00/mo 

Try it for free!

Additional Features
  • 500 contacts
  • 3,500 emails/mo

2. Pro

Pricing

$13.00/mo 

Everything You need
Additional Features
  • Email automation
  • Landing pages

3. Enterprice

Pricing

Let’s Talk 

Tools for large senders.

Additional Features
  • Managed account set-up
  • Deliverability tools
  • Volume discounts
  • Send-based pricing

Pros & Cons For Sendin Blue

  • Very affordable pricing, especially for the free plan.

  • User-friendly interface with drag-and-drop email builder.

  • Good customer support for a budget-friendly option.

  • Limited features compared to competitors, especially in automation.

  • Free plan has significant limitations on functionalities and branding.

Functionalities

  1. Email creation and scheduling.
  2. Basic list segmentation and targeting.
  3. Landing page creation.
  4. Limited marketing automation features.
  5. Basic reporting and analytics.

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